“Human Dimensions of Oceans: From a Sociological Perspective” blog series is live on FATHOM.
The Ocean Nexus visual brand is purposefully understated, designed to highlight our institute’s research. A combination of visual, editorial, and experiential elements help convey our collective vision, enriching our understanding of social equity in ocean governance. Principles guiding our process:
Make it easy to access and read our work.
Communicate with clarity. We focus our core message and do not use flashy graphics.
Make decisions considering the full Ocean Nexus experience on all platforms and interfaces.
Strengthen our presence by using our visual brand assets to integrate identity throughout our work.
Our logos can be used to support your storytelling in unique scenarios: presentations, conferences, and/or flyers—the choice is yours. Our primary Ocean Nexus logo has a deep blue color and a translucent wave. This logo also comes in alternative orientations to suit any digital scenario. If you prefer to create content over a dark background we also have this entire logo system available in white.
When displaying The Nippon Foundation logo and Ocean Nexus logo on the same page please make every effort to display them in different locations. If space restrictions necessitate placing them side-by-side, please maintain a margin of at least one-half the height of the logo between the two logos.
Knowledge generated through our research fight for equitable ocean policy. The Ocean Equity Triangle is a visual storytelling tool to communicate our research framework.
At Ocean Nexus, our top priority is to create an easeful reading experience. We selected this combination of typefaces to communicate our research.
Gotham’s geometric structure pairs well with our circular logomark. We believe Gotham’s bold shape helps convey our solid and grounded message.
We believe Neue Haas Unica’s sharpness and loose letterforms contribute to a comfortable digital reading experience.
A classic font, Arial is accessible to use and resembles closely to our website’s font Neue Haas Unica.
Free, open source font. We recommend using this font for longer readings. We use this typeface on our blog, Fathom.
We selected low chroma colors to highlight text and evoke calmness when reading. Our color palette is inspired by the strength of the ocean and interdependent communities. Ocean Nexus, after all, is about ocean research.
You are encouraged to use these Ocean Equity Learning Forum branded tiles to support your research storytelling.
Our style is photojournalistic with a storytelling approach.
To save as a Microsoft PowerPoint presentation, please access the link below, select File, Download, and Microsoft PowerPoint (.pptx)
Elevate our brand by using our email signature. Simply copy and paste the example below and the rich text formatting will appear. You are welcome personalize your email signature.
First Name, Last Name, Accreditation (pronouns)
Ocean Nexus Position | Nippon Foundation Ocean Nexus
Affiliate Institute Position | Affiliate Institute, Affiliate Department(s)
NIPPON FOUNDATION OCEAN NEXUS
Oceannexus.org
Matt Ziegler, Ph.D (he/him)
Innovation Fellow | Ocean Nexus
Postdoctoral Researcher | University of Washington, School of Computer Science and Engineering
OCEAN NEXUS
Oceannexus.org
<div dir=”ltr”><p style=”margin:0px;font-stretch:normal;line-height:normal;color:rgb(0,0,0)”><font face=”verdana, sans-serif” size=”1″><b>First Name, Last Name</b>, Accreditation (pronouns)</font></p><p style=”margin:0px;font-stretch:normal;line-height:normal;color:rgb(0,0,0)”><font face=”verdana, sans-serif” size=”1″>Ocean Nexus Position | Ocean Nexus<br>Affiliate Institute Position | Affiliate Institute, Affiliate Department(s)</font></p><p style=”margin:0px;font-stretch:normal;line-height:normal;color:rgb(0,0,0);min-height:11px”><font face=”verdana, sans-serif” size=”1″><br></font></p><p style=”margin:0px;font-stretch:normal;line-height:normal;color:rgb(13,24,51)”><b><font face=”verdana, sans-serif” size=”1″>OCEAN NEXUS</font></b></p><p style=”margin:0px;font-stretch:normal;line-height:normal;color:rgb(0,0,0)”><font face=”verdana, sans-serif” size=”1″>Oceannexus.org</font></p></div>